Best
known as Puff Daddy's favorite sidekick, Mase secured his place
as a Bad Boy label favorite through a series of guest appearances
on hit singles by other artists. By the time he issued his debut
album, the Bad Boy promotional machine had effectively already
made him a star. His flow was slow and relaxed, and his raps often
unabashedly simple, which helped make him especially popular with
the younger segment of Puff Daddy's pop-rap audience (they could
understand him and rap along). Of course, he was never much of
a critical favorite for exactly the same reason, but that became
a moot point when, just before the release of his second album,
he announced his retirement from rap to pursue a career in the
ministry.
Mase
was born Mason Durrell Betha in Jacksonville, FL, on August 27,
1977. His family moved to Harlem when he was five, but at age
13, he was sent back to Florida amid concerns that he was falling
in with the wrong crowd. He returned to New York two years later,
and began rapping to entertain the other members of his school
basketball team. He was a good enough basketball player to win
a scholarship to SUNY, but hip-hop soon grew to be more important;
under the name Mase Murder, he joined a rap group called Children
of the Corn, which disbanded when one of its members died in a
car accident. Mase went solo and started making connections around
New York's hip-hop club scene. In 1996, he traveled to Atlanta
for a music conference, hoping to hook up with Jermaine Dupri;
instead, he met Sean "Puffy" Combs, who signed him to
Bad Boy after hearing him rap.
Mase
debuted on Combs' remix of the 112 single "Only You,"
and quickly became a near-ubiquitous guest rapper on Bad Boy releases
and other Combs-related projects. He was a credited featured guest
on the Puff Daddy smashes "Can't Nobody Hold Me Down"
and "It's All About the Benjamins," handled the first
verse of the Notorious B.I.G.'s number one hit "Mo' Money,
Mo' Problems," and made prominent appearances on Mariah Carey's
"Honey," Brian McKnight's "You Should Be Mine (Don't
Waste My Time)," Junior M.A.F.I.A.'s "Young Casanova,"
and Busta Rhymes' "The Body Rock," among others. By
showcasing Mase in such high-profile settings, not to mention
spotlighting him in several videos as well, Combs ensured that
by the time Mase actually released his own album, every hip-hop
fan in America would already know who he was.
Thus,
when Mase's debut album, Harlem World, appeared in late 1997,
it was an instant smash, spending its first two weeks of release
on top of the Billboard album charts. It was a star-studded affair,
naturally featuring Combs (both rapping and producing) and a galaxy
of guests: Busta Rhymes, Jay-Z, DMX, Lil' Kim, Monifah, 112, the
L.O.X., Eightball & MJG, Black Rob, and Lil' Cease, not to
mention additional production by the Hitmen, Jermaine Dupri, and
the Neptunes, among others. Reviews of the record were mixed;
some critics praised Mase's unique rapping style, but others were
far more harsh (this writer is fairly sure it was Ira Robbins
who called Mase "the luckiest no-talent sidekick since Ed
McMahon"). Nonetheless, Harlem World was a smash hit, eventually
going platinum four times over; its first single, "Feels
So Good" (which also appeared on the soundtrack of Money
Talks), was a Top Five pop hit, and the follow-up "What You
Want" was a fast-selling success as well.
In
the meantime, Mase's string of guest spots continued unabated,
with appearances on Brandy's "Top of the World," Puff
Daddy's "Lookin' at Me," Cam'ron's "Horse and Carriage,"
112's "Love Me," and the Rugrats soundtrack collaboration
with Blackstreet and Mya, "Take Me There." In April
1998, Mase made headlines with his arrest in New York on disorderly
conduct charges (he had initially been accused of soliciting a
prostitute, which he denied). But the controversy was short-lived,
and by year's end Mase had put together his own group of protégés,
also dubbed Harlem World, who issued its debut album, The Movement,
in early 1999. With Puffy's Bad Boy empire still riding high,
Mase's second album, Double Up, looked to be another blockbuster.
But shortly after it was completed (and before it was released),
Mase stunned close associates and observers alike by announcing
his immediate retirement from the music business, calling it incompatible
with his new calling to the ministry (he'd experienced a vision
of himself leading people into Hell).
He
refused to promote Double Up with any live performances, although
he did give interviews on its behalf. Perhaps it was the lack
of promotional support, or perhaps audiences gave up their investment
in him, but Double Up made a disappointing chart debut at number
11 upon its summer 1999 release, and only reached gold sales status.
Despite what some initially thought, Mase's retirement has stuck;
in the years since, he has worked extensively with inner-city
youth, become an in-demand inspirational speaker on the religious
circuit, and published a memoir titled Revelations: There's a
Light After the Lime.
Bio
Courtesy All Music Guide
Source
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